Best Etsy SEO Tools to Increase Your Ecommerce Sales

The Reality of Selling on Etsy in 2025

Etsy has evolved into a massive global marketplace with millions of active sellers. While the platform provides the audience, it does not guarantee traffic. The difference between a shop that struggles for one sale a week and one that generates thousands in monthly revenue is almost always SEO (Search Engine Optimization).

Unlike Google, Etsy’s search algorithm is heavily focused on specific query matching, shop "quality scores," and customer experience metrics. To win, you cannot rely on guesswork. You need specialized tools that pull real-time data from the Etsy API to show you exactly what buyers are typing into that search bar.

1. eRank: The Gold Standard for Data Depth

eRank is widely considered the most comprehensive tool for Etsy sellers of all levels. It offers a "freemium" model that provides a wealth of data even on the basic tier.

• Keyword Explorer: This allows you to see the search volume, clicks, and competition levels for specific terms.
• Listing Audit: eRank scans your current listings and flags issues like missing images, one-word tags, or titles that are too short.
• Competitor Tracking: You can monitor the daily sales and tag strategies of the top shops in your niche.

Using eRank allows you to stop "keyword stuffing" and start using phrases that actually lead to conversions. It’s about finding the "sweet spot"—keywords with high search volume but manageable competition.

Source: eRank’s official guide on Et..... practices

2. Marmalead: Mastering Brainstorming and Trends

Where eRank is technical, Marmalead is highly visual and focused on market trends. It is particularly useful for sellers who want to stay ahead of seasonal shifts.

• Seasonality Scales: Marmalead shows you when a specific keyword is likely to peak. For example, "handmade Christmas ornaments" starts trending months before December; this tool tells you exactly when to update your listings.
• Comparison Tool: You can put two keywords head-to-head to see which one has better long-term engagement potential.
• Real-Shot Feature: It analyzes your product photography against Etsy’s standards, ensuring your visual SEO is as strong as your text.

Source: Marmalead's methodology for .....engagement

3. Alura: The All-in-One Growth Suite

Alura has quickly become a favorite for medium-to-large Etsy businesses because it handles more than just SEO. It is a full research and marketing platform.

• Extension for Chrome: You can browse Etsy as a buyer, and the Alura extension will show you the estimated monthly sales and revenue for any product you see. This is invaluable for product research.
• Email Marketing Integration: Beyond SEO, Alura helps you follow up with customers, which improves your "Shop Quality Score"—a major factor in how Etsy ranks your listings.
• AI Listing Writer: It uses AI to help draft titles and descriptions that are optimized for both Etsy and Google search.

Source: Alura’s insights on Etsy mar.....sales data

4. Why Your "Shop Quality Score" Matters

Tools are essential, but they are only part of the puzzle. Etsy uses a "Shop Quality Score" to determine your ranking. This is influenced by your "About" section, your shop policies, and, most importantly, your reviews.

SEO tools help you get found, but your shop’s reputation helps you stay ranked. If your listings have high click-through rates but low conversion rates, Etsy’s algorithm will eventually demote you. This is why we recommend a 360-degree approach: use SEO tools to fix your metadata, but focus on branding and user experience to close the deal.